Game & UX design
Save the Purple Frog
On the Edge 2020–2024
A playful adventure for an extraordinary amphibian. Conservation storytelling meets quick-thinking, family-friendly mobile gameplay.
- App store rating
- 4.5+
- Featured title
- Apple
- Mobile platforms
- iOS + Android
An unusual hero
The purple frog spends almost its entire life underground in southwest India, emerging once a year to breed. This game uses that remarkable story to introduce players to the species and the threats it faces.
Small hops. Real-world meaning.
Players guide the frog through farmland, villages and forests, dodging traffic and predators. Power-ups, hidden burrows and froglet rescues add variety to a familiar crossing-game format.
Creative direction from pitch to launch
I pitched, directed and designed the title as part of my work with On the Edge, managing the external team, client communications, budget and delivery. Both conservation titles were featured by Apple and achieved ratings above 4.5 stars.