Product & creative direction
Play, learn, repeat
Playstack 2017–2019
Creative thinking meets product strategy. Helping mobile games grow through better experiences, stronger engagement and thoughtful live operations.
- Portfolio titles
- 6
- CPI efficiency improvement
- 30%
- Purchase conversion uplift
- 20%
A portfolio of possibilities
As Product Director at Playstack, I worked across Beat the Intro, Cubiti Dash and Dodge, Cubiti pARti, Fort Stars, Snipers vs. Thieves and Rescue Wings. My role connected product, design, marketing and external development teams.
Finding the fun in a prototype
I reimagined Cubiti Dash and Dodge’s core loop, introducing collectible characters, boss battles and power-ups. Working with the Art Director, I helped develop a distinctive, character-led experience.
Music for a new audience
Drawing on my SingStar experience, I reworked Beat the Intro’s UI for a mobile audience. I collaborated with external developers and Musicplode Media on its redesign and relaunch, which received Apple featuring and support from Take That.
Creative choices, measurable outcomes
My work spanned retention features, virtual economies, daily rewards and live events. Collaboration with user acquisition teams helped improve cost-per-install efficiency, while monetisation changes increased in-app purchase conversion.
